Gary Favell, American Golf’s CEO, described the launch of the Academy as a “landmark day for golf in the UK.” “Linking with American Golf to launch the Academy makes complete sense given its vast network of golf ranges and stores across the UK.” The Academy will enable more people to benefit from the social and health benefits of golf, as well as us uncovering future champions. “Encouraging young people to play golf will protect the future of the sport and schools are a crucial part of our outreach. Not only is participation up, but the average age of players has decreased by five years to 41, plus 400,000 women have taken up golf for the first time since 2020. “It’s an extremely exciting time for the golf,” Rose said. In its first five years, the Academy aims to bring 18,000 young people onto the Justin Rose junior programme, with more than 5,000 free lessons for school children given away during the first year. The Academy will have a firm focus on community engagement, taking the sport off the golf course and into new territories via social media and influencer activities, events, and a dedicated schools programme that will introduce children to the wide-ranging physical and mental health benefits of golf. Led by a team of highly trained PGA Professional Coaches and working with golfers of all levels, from complete beginners to seasoned Professionals, the Justin Rose Academy will operate from American Golf’s leisure sites, including its flagship Golf Kingdom Leisure Park in Essex, Cheshire’s High Legh Park Golf Club, Rossendale Family Golf Complex in Lancashire, Hemingford Abbots Golf Complex in Cambridgeshire, Wythall Driving Range in Birmingham and Bexley’s Barnehurst Golf Club. The Ryder Cup star who, alongside his wife Kate, has drawn huge praise for launching the Rose Ladies’ Series to help support the women’s game, says his academy is built around American Golf‘s drive to make the game more accessible, regardless of people’s age, gender, social background, and ability. Golf World Top 100: Best Golf Courses and Resorts.
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